Google to fuel Podcasting Ad Revenue Growth
According to a couple of articles I scanned today Ad Revenue from Podcasting is predicted to really grow and the growth may be pushed by Google. According to a report to be released by eMarketer this week podcasting advertising will quintuple over the next five years from $80 million in 2006 to $400 million in 2011. This is small compared to the interactive advertising and the traditional advertising markets (and the figures probably relate to the US) but it does bode well for the podcasting production and advertising markets.
Mediaweek have reported that eMarketer analyst James Belcher is predicting that Google will fuel much of the growth. He expects that by 2008 Google will have developed a version of AdSense that can be used with podcasts, allowing podcasters to add advertising to their casts.
Media week says:
Despite the small base of users, podcasting represents an attractive medium, given its targeting, its low cost and its obsessive/passionate user base, says the report. “These people constitute an excellent media target,” Belcher said. “It’s a self-selecting medium. These people are into it, and they’re really into it.”
Interesting one to watch and see what happens when podcasting gets googled.
Mediaweek have reported that eMarketer analyst James Belcher is predicting that Google will fuel much of the growth. He expects that by 2008 Google will have developed a version of AdSense that can be used with podcasts, allowing podcasters to add advertising to their casts.
Media week says:
Despite the small base of users, podcasting represents an attractive medium, given its targeting, its low cost and its obsessive/passionate user base, says the report. “These people constitute an excellent media target,” Belcher said. “It’s a self-selecting medium. These people are into it, and they’re really into it.”
Interesting one to watch and see what happens when podcasting gets googled.
posted by Sinead Murnane at 4:37 p.m.
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