Do you want 10,000 listeners?
hypothetical podcast about the collection of fuses. A fuse collector wants to share his passion with like minded people. We know fuse collecting isn't big or popular like soccer, we crave an audience a feedback for the service, listeners.
So how to get 10,000 listeners. organically, build it up slowly, but this is niche radio there are not 10,000 fuse collectors in your City... but there are less much less in many other cities. OK get 1 listener in 100 cities world wide (english speaking?).
Most effort is the first 20, then community kicks in. Its not easy (did I say it was) It might not even work for you, but the numbers do add up. With 100 cities x 1 listener, you passed your milestone, and on to the next, 10 listeners in 100 cities. This involves the first listener and you! starting to sound like a pyramid sales talk, not far off. Finding fuse collectors ain't easy, but should pyramid sales be the exclusive territory of heroin dealers? 1 becomes 10 x 100 slowly we have 1000.
now broaden your horizons from city to regional, aim now is 50 listeners in 200 centres, 100 cities 100 regional, for this your 10 base would need a incentive. You supply your own secret ingredient here. Add that to your unique selling point and work the 1,000 into 10,000 over time.
To reach this base you will require channels, ezine, postal, website, rss push & tie in with traditional media where you can blag your gig.
Now remove the fuse from the scenario, its your gig, do you want 10,000 to sell to or to just reach? if there are only 800 fuse collectors world wide and this number is declining with the advent of ELCB and only 10% of these have net access and half of those have no sound card, would you not be happy with 40. Its a lot easier to make the 40 people happy than the 10,000. Would the 10,000 make you rich or famous? heck no, 10,000 listeners might sell ads on local radio in a metro area, but online to a niche it wont pay bills. This is why a sponsor to the 40 is more valuable than to the 10,000 if there are only 40. The sponsor to the 40 will exceed the cost of delivery to the 40, at least it should; GET THE MESSAGE :)
ps: up late putting Irish Emigrant Podcast to bed
So how to get 10,000 listeners. organically, build it up slowly, but this is niche radio there are not 10,000 fuse collectors in your City... but there are less much less in many other cities. OK get 1 listener in 100 cities world wide (english speaking?).
Most effort is the first 20, then community kicks in. Its not easy (did I say it was) It might not even work for you, but the numbers do add up. With 100 cities x 1 listener, you passed your milestone, and on to the next, 10 listeners in 100 cities. This involves the first listener and you! starting to sound like a pyramid sales talk, not far off. Finding fuse collectors ain't easy, but should pyramid sales be the exclusive territory of heroin dealers? 1 becomes 10 x 100 slowly we have 1000.
now broaden your horizons from city to regional, aim now is 50 listeners in 200 centres, 100 cities 100 regional, for this your 10 base would need a incentive. You supply your own secret ingredient here. Add that to your unique selling point and work the 1,000 into 10,000 over time.
To reach this base you will require channels, ezine, postal, website, rss push & tie in with traditional media where you can blag your gig.
Now remove the fuse from the scenario, its your gig, do you want 10,000 to sell to or to just reach? if there are only 800 fuse collectors world wide and this number is declining with the advent of ELCB and only 10% of these have net access and half of those have no sound card, would you not be happy with 40. Its a lot easier to make the 40 people happy than the 10,000. Would the 10,000 make you rich or famous? heck no, 10,000 listeners might sell ads on local radio in a metro area, but online to a niche it wont pay bills. This is why a sponsor to the 40 is more valuable than to the 10,000 if there are only 40. The sponsor to the 40 will exceed the cost of delivery to the 40, at least it should; GET THE MESSAGE :)
ps: up late putting Irish Emigrant Podcast to bed
posted by brian greene at 3:48 a.m.
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