What content will mobile TV serve up?

Forrester: ...programme makers should not rely on the 30-minute slot that works in traditional TV; the mobile environment allows for more creative uses of time outside of that format. Using the example of a commuter on their way to or from work, Forrester opined: 'Expect fast TV to fill short-time gaps - like when waiting for the next train to arrive - to complement longer programmes for more prolonged 'dead' moments such as during the 30-minute train ride.
source & link [SiliconRepublic.com]