Condom maker buys podcast ads
Condom maker Durex, looking for a medium to reach young adults and not have to worry about FCC issues (according to an AdAge article), has purchased 'product placement' advertising on 'The Dawn and Drew Show,' a podcast.
The ads are not typical radio 'spots' -- Durex is paying the show's stars to talk about the condoms as part of the show's content. Ted Conley, vice president of consumer marketing for Durex, says he thinks 'radio, integration into online gaming and emerging media like podcasts make more sense,' for his product right now than TV advertising.
Read more in today's issue of 'RAIN: Radio And Internet Newsletter,' which is available online now at http://www.kurthanson.com
The ads are not typical radio 'spots' -- Durex is paying the show's stars to talk about the condoms as part of the show's content. Ted Conley, vice president of consumer marketing for Durex, says he thinks 'radio, integration into online gaming and emerging media like podcasts make more sense,' for his product right now than TV advertising.
Read more in today's issue of 'RAIN: Radio And Internet Newsletter,' which is available online now at http://www.kurthanson.com
posted by brian greene at 6:17 p.m.
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